Alright, stop scrolling. If you’re a web designer, a freelancer, or running a client-focused agency like ours, you know the pain. The endless search for that one piece of software that can do everything you need without making you want to tear your hair out. We’ve been there. For the last six years, we’ve put Nicepage through the absolute wringer, building hundreds of sites for clients across every industry imaginable and made it into a Nicepage review.
This isn’t some fluffy, first-look article. This is the definitive, gloves off nicepage review from an agency that lives and breathes this tool every single day. We’re going to be critical, sure, but the bottom line? Nicepage is a game changer. It’s the engine that powers our business, and we’re here to explain why, point by painfully specific point.
Let’s talk about WordPress – we all use it, but let’s be real – building inside it can be a nightmare. You’re constantly wrestling with layout constraints. You have to move elements around inside predefined blocks or worse, those awful nested tables, just to get something vaguely resembling your design. It feels like you’re building a beautiful sandcastle while wearing mittens.
I’m sorry but this it’s not 1990 anymore, Elementor you seriously want us to drag stuff into cells, float center, add padding, add spacers – Are you kidding me?
I just want to drag something anywhere on the page and it stays there. Simple as that.
This is where Nicepage swoops in like a superhero. It operates on a principle called freehand positioning. Think less like a WordPress block editor and more like your favorite graphic design software: Photoshop, Canva, Microsoft Paint – whatever you use. You click on a text box, and you can literally drag and drop it anywhere you want on the canvas. Want your button to overlap your image? Go for it. Want text hovering subtly in a corner? Done.
This isn’t just a cool feature; it’s a fundamental shift in website design. It gives our designers pixel-perfect control and true creative freedom. When you’re trying to stand out from the sea of cookie-cutter templates, that kind of freedom is priceless.
It also highlights a huge weakness in the competition, especially those low-cost theme providers often operating out of Asia. Those tools are cheap for a reason: they rely on brittle, rigid frameworks, and when you try to customize them, everything breaks. They’re built on shaky foundations. This nicepage review can tell you with certainty: Nicepage’s code output is cleaner, more modern, and far more reliable, which is exactly what you need when a client’s business is on the line.
One of the smartest things Nicepage does is refuse to lock you into a single ecosystem. It gives you the flexibility to deploy your creation in two major ways. This versatility is a major theme of this nicepage review.
For clients who need a fast, secure brochure website, a landing page for a campaign, or a straightforward portfolio, we export the site as Static HTML. Why? Because it’s insanely fast. No complex database calls, no messy PHP scripts – just clean code. You can then take that pure HTML/CSS/JS package and host it anywhere.
🔔 When I say static HTML, this is not complicated. When you export your NicePage website to the internet, you have the option to choose: their hosting (very easy option), export the HTML code (which you can dump on any host you want) or export it to Joomla or WordPress. Static HTML does NOT mean you are coding. Every option I cover in this NicePage Review is no code.
This is huge for platform independence. You’re never stuck paying proprietary hosting fees or dealing with a closed system. Wix, Squarespace, and many others hold your website hostage – if you leave them, you have to rebuild from scratch. Not with Nicepage. You own the code. You host it on your cheap shared host, your fancy VPS, or even an Amazon S3 bucket. We love that control, and it’s a powerful selling point to clients (see our Cloudways Review which can host your website for about $4/month and take 2 minutes to setup).
If a client needs blogging, complex e-commerce (WooCommerce), or user registration, we use Nicepage to build a custom WordPress Theme or Joomla Template. We design the theme inside the Nicepage app, export it, and install it on the client’s WordPress site.
Now, here’s the kicker, and it’s a crucial takeaway from this whole nicepage review: You absolutely need the Mac or Windows desktop application to edit the core theme files.
Why the fuss? Because the desktop app holds all the power. The master layouts, the header/footer structure, the global font styles – all the custom design magic you created with the drag-and-drop tool lives in the desktop app. If you try to edit the theme directly inside the WordPress dashboard, you can’t. You can still use the native WordPress editor for blog posts and minor content tweaks, but for any major design change, you have to go back to the Nicepage desktop application, make the changes, and re-export the updated theme.
Yes, it adds a step, but trust us, it’s a necessary trade-off. It keeps the exported code clean and ensures that the design integrity is maintained, something that gets lost quickly with other block-based WordPress editors. This dual output capability makes every nicepage review for professional use a must-read.
A quick side note to Option B is a question I have been asked about 500 times from our clients. I have heard WordPress is the best, should I use it? I have finally come up with a quick way to cover this:
Use WordPress if:
Don’t use WordPress if:
Our agency has been using Nicepage since nearly the beginning—that’s over six years of client projects, and honestly, we all still love it. When we talk about production speed and design freedom, nothing else comes close.
But let’s address a real-world agency pain point that doesn’t get much coverage: team collaboration. The desktop app is fantastic, but it was designed for single users. If you have a team of five people, all trying to access the same client project simultaneously, you’ve got a problem. The desktop app doesn’t have a native sync feature built in for team co-editing.
Here’s the cool workaround we developed (and why this nicepage review is worth its weight in gold): We all chose the exact same OneDrive location to store our Nicepage projects.
It sounds simple, but it’s brilliant. All of us – some on Macs, some on PCs – are linked to the same shared OneDrive folder with one copy of each clients website. When one person opens a project, they get the latest version. OneDrive handles the heavy lifting of file synchronization in the background. If someone is working on a page, we just shout on Slack to avoid conflicts. This simple method means our entire design team can access and work on customer websites seamlessly, solving a major logistical challenge and making our agency far more efficient.
And for the tech-averse? The greatest thing about Nicepage is that no coding is needed. Ever. You can build stunning, professional, and fully responsive sites purely with the drag-and-drop interface. That said, when we do need to integrate a third-party script, a custom animation, or some other specialized widget, we simply drop a standard HTML block into the design. It gives us the best of both worlds: no complexity unless we specifically ask for it.
Time for some honesty in this nicepage review. This is the one feature that initially drove my business partner, who happens to be my father, absolutely bonkers.
When he first started using it, he was frustrated because often when you design the beautiful desktop layout and then swap to the mobile view editor, everything looks pretty scrambled. I am being incredibly kind to NicePage, it was more scrambled than putting a dozen eggs in the washing machine (I’ll test that later, see what happens and let you know). Elements are out of place, text runs long, and it feels like the mobile layout just exploded.
Now, here’s the key realization that changed his mind: This scrambling is actually a direct consequence of Nicepage’s superior editing freedom.
Think about it. If you use a tool like a WordPress editor, it limits where you can place objects on the desktop. It forces them into a rigid grid. Why? So it can easily collapse that grid into a clean mobile view. You get a clean mobile site, but you sacrifice unique, custom design on the desktop.
Nicepage doesn’t limit you. Since you can move anything anywhere in the full editor, the software simply cannot guess your design intent for a small screen. It requires you to go into the mobile editor and manually adjust the layout. While this is annoying at first, it means you have full control over the mobile user experience. My father has since come around and now understands that this is the trade-off for having a true, unrestricted design tool. He now prefers Nicepage because that initial frustration is worth the unlimited design power.
If you read other nicepage review articles out there, you’ll often find one common, frankly ridiculous complaint: “They don’t have a live chat or a phone number.”
Let’s criticize those NicePage reviews for a second.
Honestly, maybe that reviewer has never run a business that has to meet overheads. Nicepage is a powerful SaaS product used by people all over the world, often for highly technical needs. Do you really think they can afford to run a 24/7 global phone bank with agents capable of debugging complex WooCommerce theme conflicts? Of course not! That cost would be astronomical, and you – the customer would pay for it in inflated prices (no doubt sparking even more aggressive reviews about prices being too high). 🙄
SaaS companies need to be efficient, and their support model is perfect for that. Nicepage uses a detailed ticketing system (or forum) to manage support requests.
And trust us, the quality is what matters. I’m a systems engineer with 15 years of experience in tech, and my tickets are rarely basic. I’ve personally submitted about 20 complex tickets over the years. Even with my detailed, often challenging questions, they responded quickly, usually in about five hours. The crucial part is that the response is always helpful. They are true experts.
Recently, we’ve even noticed a welcome change: when support reps respond, they often sign off with real names which you can actually find LinkedIn profiles for. That kind of transparency—names like Edgar L, Hella, Ahmad, and Paul C. appearing on tickets shows real accountability.
I would much prefer this type of detailed, expert support that takes five hours to respond but actually solves my complex problem, rather than some LiveChat agent who replies in 30 seconds with a canned response and has no ability to help you at all. When things go wrong, especially with client sites, you need competence, not speed. This sets Nicepage apart from many competitors, especially those overseas theme companies known for offering abysmal, non-existent support when you’re facing a crisis.
It wouldn’t be a Nicepage review if we didn’t talk money and as an agency, we have to talk money. The Nicepage pricing structure is easy to understand, even if the difference between a License and a Subscription can be a little confusing at first.
If you jump onto their premium page, you’ll see tiers like Personal, Business Pro, and Ultimate. As you move up, you get more desktop projects, more stock image downloads, and more site hosting slots.
The single best piece of financial news in this entire nicepage review is this: Nicepage is dedicated to keeping its long-term customers happy. They frequently offer a massive reduction in price when you renew your subscription. For annual subscriptions, they offer an auto-renewal discount of around 40%! That is a huge saving for an agency like ours and makes the long-term cost of using Nicepage extremely competitive.
Now when you consider that Wix prices start at $21/month, these prices are actually quite amazing.
🔔 I have used Squarespace, Wix, Shopify and plenty of others. I personally find NicePage easier to edit with. Simple drag and drop, not restricted in the things you can add etc. In some website editors, you have to pay extra for a contact form and you can’t customize the contact form properly – not in NicePage.
As we covered earlier, Nicepage offers hosting, which is included in the premium plans. It’s a convenient option, but remember: they only host Static HTML sites. They are not your general web host for PHP-based applications.
I have only used their hosting once or twice to test with, but overall it’s fine. Unless you need certain specific requirements like lots of storage, the only thing that matters is response time. As long as your website is ready in under 3 seconds, you are fine. Cheapo hosting will take longer, but from my experience NicePage hosting is more than enough. Over 3 seconds you might loose 30% of visitors.
If you choose to use their hosting, it’s fast enough for simple pages. But if you’re aiming for a perfect 100/100 on Google PageSpeed Insights (a tool made by Google to give you a website score), you’ll likely need to host the exported files yourself. Why? Because as a site generator, Nicepage creates very comprehensive CSS files to ensure everything works perfectly across all browsers. Sometimes, those files are larger than manually coded ones, which can slightly ding your speed score. The good news is that because Nicepage is not platform dependent, you can take your files and host them anywhere you want, giving you unlimited hosting options.
Nicepage is constantly being updated. Seriously, we sometimes get multiple updates a month. This commitment to maintaining modern features is one of the biggest reasons we’ve stuck with them for so long. They’re adding AI tools, new design trends, and continually refining their CMS exports.
This is the good side of the double-edged sword.
The bad side is that constant updates, especially to a complex desktop application that interacts with multiple operating systems, inevitably lead to bugs. Sometimes, a new version rolls out, and we discover a temporary quirk, like the one I raised yesterday about mobile view being broken on blog posts (I will update this blog once I get an update from them).
It’s the price of progress. We accept that occasional disruption because the alternative is a static product that becomes outdated, forcing us to constantly switch tools. In this thorough nicepage review, we want to stress that while the bugs are annoying, they are generally patched quickly, and the sheer volume of modern features they introduce keeps us ahead of the competition.
After six years and countless client websites, Nicepage has proven itself to be the most versatile, powerful, and user-friendly tool in our agency’s arsenal.
From the ability to bypass the rigid, block-based system of traditional WordPress builders with true freehand drag-and-drop, to the ingenious, simple solution we developed for team synchronization via OneDrive, this platform delivers. It gives our designers ultimate creative control, even if it initially confuses the older guard (sorry, Dad!) with the manual adjustments needed for mobile views.
The technical superiority, backed by responsive and knowledgeable ticket support (forget the silly live chat demands!), provides the stability and confidence we need for professional client work. Throw in that huge 40% renewal discount, and it makes the entire investment a no-brainer.
If you’re looking for a website builder that gives you the keys to the kingdom—unrestricted design freedom, clean code output, and the ability to host anywhere, then Nicepage is the only tool that truly fits the bill. This nicepage review comes with our full, six-year agency endorsement.
We are not exclusive Nicepage users, we have used almost every mainstream platform, so trust me when I say it is worth a trial. It helps put the capabilities discussed in this nicepage review into perspective.
This is a Nicepage review, not a how to guide, but a quick set of steps are below as this is something many people get wrong.
Step 1: Exporting from Nicepage DesktopOpen your website project in the Nicepage Desktop Application (Windows/Mac).Click the Publish button (top right).Select the WordPress tab in the Export dialogue.> Choose the export option: “Theme” if you are just wanting to change the template of the Blog Posts, the Header, Footer and Blog Post main page.> Choose “Pages and Editor Plugin” if you want to want to upload the website itself from Desktop to WordPress – All the pages, text, pictures etc.
🔔 Be careful. If you have edited content in WordPress itself (by creating a page using the Nicepage editor, you do not want to choose “Pages and Editor Plugin” because it will override all the content. Only do this if you are always going to use the desktop editor for everything.
> Choose “Include Nicepage Project” if you want a backup. This is just in the event that your laptop dies and you are stuck without a backup of the desktop files. Click the Export button to create a single ZIP file containing the WordPress Theme, the Nicepage Plugin, and your custom page content.
Step 2: Installing in WordPressLog in to your WordPress Admin Dashboard.Go to Appearance > Themes.Click Add New, then Upload Theme.🔔 Note! this assumes you are JUST going to change or update the theme (which is normally all you would use the desktop version for). Select the ZIP file you exported from Nicepage and click Install Now.Click Activate the Nicepage Theme.If you are confident with the theme and how it looks, you can delete the old one to free up space.
Step 3: Setting the Homepage (If needed)Go to Settings > Reading in the WordPress Admin.Under “Your homepage displays,” select A static page.Choose the name of the home page you created in Nicepage (e.g., “Home”) from the dropdown list.Click Save Changes.
It wouldn’t be a Nicepage review without covering pricing. See further up for the pricing table, but ultimately they only offer a 7 day free trial before you have to buy.To be honest, why would you want free? If you are serious about starting a business $6/month will be the least of your worries.
Yes. Nicepage often offers a significant auto-renewal discount (around 40%) for users who keep their annual subscription active. Having done this half a dozen times, I can confirm they are true to their word.
Yes. If you host the site yourself, you manage the domain with your web host. If you use Nicepage’s own hosting service, you can connect a custom domain to your site.
Yes and No. You must use the installed Nicepage WordPress Plugin to edit pages and content that were created in Nicepage. You cannot use other editors (like Gutenberg or Elementor) on those specific pages without breaking the layout.Remember that once you start editing pages in the Nicepage WordPress Plugin, don’t use the desktop editor for anything other than theme changes (in other words, stop using checking the box “Pages and Editor Plugin“.
No. Nicepage is a design-first, export-only builder. It cannot import the files, structure, or content of an existing WordPress website built with a different theme or builder.
If you want anymore information which we forgot to include in this Nicepage review, please reach out and let us know.
We would love to hear from you!
Howdy folks, my name is Ben, a veteran in the ICT space with over 15 years of comprehensive experience. I have worked in the health sector, many private companies, managed service providers and in Defense. I am now passing on my years of experience and education to my readers.
